A way forward

What are the options in a dystopian financial system?

I have been giving this some thought. In fact it has been an obsession for over 25 years ever since I calculated what my pension would be worth by retirement age, minus inflation.

The news was so foreboding that I quit a good job, paying good money and went into “business” on the internet. Now, for the first few years it was also about learning how the web is plumbed and wired. The dos and do nots.

Eventually after some mentoring we got a good thing going and were getting 14,000 unique visitors every day for a digital product that sold for $97 and was converting at the low end of 20%.

All of the traffic was organic and the sites had over 250 pages ranked at position one on page one of Google. In case you don’t know, a link at position one on page one got around 60% of all search traffic while a link at position ten gets around 2%.

Things were doing quite nicely, until Google introduced the Penguin slap and then the Panda slap. Basically they changed their search algorithms and rendered all of our sites invisible and to all intents and purposes redundant.

All revenues disappeared and shortly after that the GFC finished the job off. The mansion in Thailand was soon a thing of the past along with the swimming pool etc.

I had to borrow money for an airfare back to New Zeland and discovered that nobody was hiring guys like me. Hard times and hard lessons.

1/ Never let another entity control your source of clients

2/ Always, always, always get the contact details of your prospects and customers.

3/ Don’t put your faith in the financial system because it is corrupt, broken and held together with duct tape and last weeks chewing gum.

These events have further incentivised me, and others, to protect, our assets.

That’s what this story is all about.

Because mark my words. Bankrupt governments of all stripes will come for your currency to bail themselves out.